营销传播

缓冲区

The buffer zone is the minimum distance that any other elements can be placed near the GCC logo. This ensures the logo remains prominent and in an uncluttered environment. The amount of buffer zone is always in direct proportion to the size of the logo, 并且不应该被改变.

As shown here, the 缓冲区 is defined by the width (or height) of the letter “G” in GCC. The smaller the logo, the smaller the “G” space.

DO NOT modify the size or location of any individual piece of the logo, 不要扭曲或拉伸商标, DO NOT omit any part of the logo (“Genesee Community College” may be removed if the logo is too small for the the text to be legible).

There are three approved colors in the GCC Corporate identity: Pantone Black, 潘通285 C, 和潘通117 C. 彩通116 C is an acceptable option for web-based materials.

Designers may reverse text out of these colors, or print blue or black over yellow.

PMS-Color用法 潘通黑C	PMS-Color用法 潘通285 C	PMS-Color用法 潘通117 C	PMS-Color用法 彩通116 C
CMYK等效 C 0 m 0 y 0 k 100	CMYK等效 C 90 m 48 y 0 k 0	CMYK等效 C 7 m 27 y 100 k 12	CMYK等效 C 0 m 14 y 100 k 0
屏幕上等效 R 35 g 35 b 35	屏幕上等效 R 0 g 114 b 206	屏幕上等效 R 201 g 151 b 0	屏幕上等效 R 255 g 205 b 0
HTML等效 #23 23 23	HTML等效 #00 72 CE	HTML等效 #C9 97 00	HTML等效 # ff CD 00

字体的家庭

Any version (Bold, Medium, Italic, etc.) of Futura and Museo are to be used primarily by the College’s professional design team when expressing the GCC brand in a print environment.

For general college use in most Microsoft Office applications and for online environments (such as html), the following substitutions are recommended:

• Any versions of Arial (in place of Futura)
• 格鲁吉亚(代替博物馆)

Use your discretion when designing text, and remember that clear and legible communication is always the primary goal. The typography should always support the message, rather than impede it.

Please feel free to contact the MarCom Office when promoting events and activities to off-campus markets.

Genesee Community College has an official plaid/tartan that is encouraged to be used by faculty, staff, clubs to incorporate into various events, such as fundraising products and services. The plaid image is copyrighted in the U.S. and the tartan is registered with the Scottish Register of Tartans, National Archives of Scotland. Both of these filings support the reserved rights to reproduce the specific plaid image and tartan weave.

The plaid/tartan design was created through the 时装设计专业，由 时尚的商品 program. 协作, this design has been used on projects on campus to encourage both the concept of design for the Fashion majors, to build collegiate spirit and reinforce the GCC brand. 这些项目包括:

• 男士领带(100%真丝)
• 男士领结(100%真丝)
• 女式丝巾(100%真丝)
• 背心(100%全棉格子织)
• 苏格兰方格呢短裙(100%纯棉格子织)
• t恤,短 & 长袖(聚混纺)
• 袜子(天琴弦/聚脂混纺)
• 文具(纸)
• Signage & 标志(纸)

格子的数据库历史日志 & tartan weave will be kept on all the projects created by our GCC Community which will serve as a history log as well as a resource highlighting successful products. The log will track all projects going on at one time and to avoid having competing products the same semester/year. There is no cost involved for the plaid/tartan usage.

All items bearing the plaid or tartan weave should include the copyright symbol: © 2015 在每个项目上. 可以打印出来, stamped, dyed or attached on a label as best fits with the design of the project. Lettering should be in black, white, or one of the college specific hexadecimal/pantone colors.

A new design of a plaid pattern or a new tartan weave with the College colors would not be considered an official GCC plaid and should not be used as it is a competing product infringing on the existing Copyright. It is important to keep with the branding theme, design and specific colors set forth through the College’s 市场营销 Communication Office. Plaids that are not using the official College colors, such as a pink/red would not be competing or infringing on this Copyright, however it may require research to see if a different plaid or tartan is already Copyrighted or Registered. Please feel free to contact the Fashion Business Program to discuss any aspect of the plaid/tartan use or intended project.

Steps to Requisition the Use of GCC’s Officially Registered Plaid

1. 完成 GCC格纹/格纹申请表格.
   The application information will become part of the historical use of the plaid/tartan on campus.
2. After the application has been reviewed and approved, a plaid image or weave count for the tartan will be provided to the lead person requesting the project.
3. Vender of choice may be used for product development. Possible vendors could be recommended.
4. Please be sure to apply or have vendor apply the © 2015 copyright symbol and year of copyright filing to the plaid on the product.
5. When project is underway and after it is completed, send an electronic image of the product for the database history log.
6. If applicable, post any images related to # GCCPLAID 对于在线关注者.

GCC has a wide variety of ways to promote campus events. For a more detailed description of marketing an event or newsworthy piece through MarCom, 请参阅英文教材第47- 49页 海合会品牌标准手册.

新闻稿

To promote your event through the MarCom department’s press releases, please remember the following:

• Understand the “five W’s” (Who, What Where, Why, When) and include this information.
• Time, date, location, title, 联系信息, 与会者费用, general description and uniqueness of event.
• Adequate notice to the MarCom office is required. 建议6周.
• Photos of the event make a Press Release more appealing.
• Our writers benefit from other links, videos, quotes, or outside information to assist in their understanding of the event in order to better describe your event to editors.
• MarCom distributes press releases to a number of publications in Genesee, 利文斯顿, Orleans, 怀俄明县, as well as in the Buffalo and Rochester areas. If you would like your press release sent to a specific publication outside of these regions, please specify in your press release request.
• If you’d like to request a press release or other MarCom services, complete the 公关部申请表格.

Flyers & 公告板

• Pros: Easy to generate paper flyers.
• Cons: Need multiple copies for bulletin boards all over various campus sites.
• How to:
  • 巴达维亚的校园 – All flyers must be approved, stamped & posted by the 学生活动 Office. Please 检讨传单指引 在提交传单之前, as flyers that fail to meet these guidelines will be removed nightly from the 公告板.
  • 大学生村 – Flyers can be sent directly to 大学生村 through inner office mail. They will accept 114 – 1/2 page flyers which will be put on resident doors. Contact 大学生村 directly at (585) 343-0163 with any questions.
  • 校园中心 – Send 2 copies each for all six campus centers via Intercampus mail – Size: 8 ½ x 11”.

论坛的横幅

• Pros: Read by anyone in the Forum.
• Cons: Banner must be produced off campus and funded by the individual department, permission to hang should be received through Buildings and Grounds before ordering a banner.
• How to: Process a work order with Buildings and Grounds before hanging AND to be taken down.

myGCC -当前事件模块

• 优点:由当前的myGCC用户看到
• Cons: Users have to be logged into myGCC; not on every page
• How to: This is from the Events Calendar; your event must already be on the calendar to appear here.

myGCC – Internal (Campus/Personal Announcements)

• Pros: Can ‘target’ announcements to specific subgroups, very specific subgroups can be created, 可以包含扩展文本.
• Cons: Reader must log in to see the announcement, when there are too many announcements, 它们“模糊”在一起.
• How to:  Create a 帮助台 call that includes your edited text.

Marquee (Roadside Video Sign Board)

• Pros: Everyone sees it when they come to campus.
• Cons: Extremely limited text, (10) words or less, not easy to read especially if traffic is moving.
• How to: 完成公关部申请表.

摊位墙

• Pros: Read by anyone using a bathroom stall.
• 缺点:月刊, used solely by the  业务办公室 for general Business process information, not used for general event announcements.
• How to: Contact the 业务办公室 for more information.

视频显示器

• Pros: Large screens are easy to see to anyone in the Tech Building.
• Cons: These screens are only in the Tech Building, do not connect to campus centers.
• How to: Create a PowerPoint slide with your information. Recommended 20 or fewer words (your display is only visible for 8 seconds) Save your slide as a .jpg file. Email media@farmersandbuilders.net with the slide, as well as the start and stop dates to be shown (maximum of one month).

网站日历

• Pros: Publicly available on the external website, user can subscribe to the calendar.
• Cons: Reader must go to the calendar, text only.
• How to: Contact the office in which your event “falls” (Records, 学生活动, Theatre, 艺术画廊, Library, MarCom). Create a 帮助台 call for an event, including all the information and edited text.

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